Artist Advent Day 29: Vikki Minor

Written by: Keyali Mikaela

Introducing Day 29 of Next Wave's Artist Advent Calendar: Vikki Minor, a rising force in the music scene with a passion for creating captivating and authentic art. Born into the CD era, Vikki draws inspiration from the rich tapestry of '90s grunge and alternative music, with influences ranging from Garbage to Alanis Morissette. In this exclusive interview, Vikki shares insights into her musical journey, the challenges of breaking into the industry, and the impact of technology on her career. As a dedicated independent artist, she opens up about her approach to promotion, building a fanbase, and the ever-evolving landscape of the music industry. Join us as we delve into Vikki Minor's creative process, memorable moments, and her empowering perspective on facing challenges in the pursuit of artistic fulfillment. Get ready to discover the raw and genuine talent that defines Vikki Minor's musical identity.

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Next Wave: What inspired you to pursue music?

I was inspired by all the music and movies I grew up with. Being a kid born in ’99 had its major perks when it came to being a part of the CD era––from movie soundtracks to musicals to iconic ‘90s albums to burned mixtape CDs. My mom was and still is a constant inspiration because she’s always encouraged me to go after what makes me happy. Music’s impact on how we feel during a movie scene or our vibe while perusing a record shop is insanely inspiring, which is why I’m so grateful to create in the music Space.

Next Wave: Who are your musical influences or role models?

90s grunge and alternative is in my bloodstream. Bands like Garbage, The Cranberries, Pearl Jam, Smashing Pumpkins, Alice in Chains, R.E.M., Radiohead, Placebo, and artists like Fiona Apple, John Rzeznik, Sinéad O’Connor––all of them and many more showcased to me how visceral lyricism and honest melody can make a song stick with you. Canadian artists like Alanis Morissette, Bif Naked, Shania Twain, Avril Lavigne, Charlotte Cardin, and Joni Mitchell motivate me to continue the legacy of badass Canadian females in music. Modern acts like Wolf Alice, Black Honey, Måneskin, and Meet Me @ the Altar have influenced my approach to new sounds and being a diverse Artist.

Next Wave: What's the most challenging aspect of breaking into the music industry?

The most challenging reason––narrowing it down from the many just-plain-challenging- reasons––is when you have absolutely no connection in the industry. It’s all about working hard from the real ground up, building authentic relationships, and taking every chance to learn from experts in the field.

Next Wave: How do you go about promoting your music and building your fanbase?

It’s ever-changing and lots of trial-and-error. I make sure that each piece of social media content comes from a place of genuine enjoyment and/or passion. I used to view posting as an irritating aspect of post-creation, but it’s really an extension of it. When it comes to press, being an independent artist means personal outreach to magazines, blogs, and radio stations. Like any job, there’s a lot of rejection but with both my amazingly devoted fanbase and industry efforts, it all comes down to being authentic.

Next Wave: How has technology and the internet impacted your music career?

Oh jeez. How hasn’t it? It’s created more expectations for the artist to create not only their art but also intriguing content that keeps audiences engaged. I still believe deep pockets and industry marketing heavily influence what we listen to, but an advantage to modern technology is getting the chance to self-realize in real time with a building fanbase. The world has become so small and I am lucky enough to have people from all around the world who listen to my music! I mean, it’s so cool that I get to even see that kind of data on my phone and reach new people.

Next Wave: Do you have any advice for other up-and-coming musicians trying to make it in the industry?

It’s not easy. It’s hard work, but it’s also the best thing ever. If creating is what you love to do more than anything, then do it! Find different ways, be innovative. As long as you have your own voice and something to say, you’ll find people who will listen. Just Believe!

Next Wave: What are your long-term goals and aspirations?

I want to be able to look back on my life and know that I was constantly creative; that I took each chance to create in any and all artforms. I’m tempted to go into specifics but they change like the wind!

Next Wave: Can you share a memorable moment from your musical journey so far?

There really are so many to choose from, but there’s one moment that sticks out to me. I was recently nominated for my province’s music awards for Pop Artist of the Year for the third time. And I lost. I’ve had so many insane opportunities even just this year, from music festivals to moments with fans, but this was the moment I will forever take with me. I sat there, applauding the amazing artist who won, and my eyes filled with tears. Not because I was necessarily sad, but because I had gained a newfound strength. That was the moment I realized that what matters most is the fire you have inside of you. Pushing myself artistically and being my biggest competition. I think I had been holding back on something. I’ve felt such an exciting spark since that moment.

Next Wave: Can you share a little about your creative process and how you come up with new ideas for songs?

I never force a song if I’m writing on my own and usually come up with a couple of lines that express the idea of the song being going head-on into writing its entirety. Sometimes I think of just lyrics, sometimes just melody, and sometimes both and record them in my voice notes app. It’s funny because I don’t usually go into a song with an intention or message. It finds me. The way I write is like unwrapping the song to figure out what it’s about and following it through with melody and lyrics. I love co-writing and fusing different ideas together with other instruments and influences. A lot of the time, I get overwhelmed by a situation or emotion and writing or singing calms me down. It’s my way of processing how confusing the world can be.

Next Wave: What song, ep or album of yours would you recommend to someone who is listening to your music for the first time?

My newest song “Pieces of You” would be my recommendation, followed by “Flowers in a Wasteland”. Start off with a guttural punch to the feels then switch gears with an apocalyptic love song.