Millennials: The Snuts Embrace Independence with a Refreshing Indie-Pop Journey
Written by: Keyali Mikaela
"Millennials" by The Snuts is a refreshing and vibrant addition to their discography, showcasing a band confidently embracing a new era of independence. Departing from their previous sound, the album takes a sunnier, indie-pop turn, offering a collection of tracks that feel like rediscovered gems.
One of the standout features of the album is the band's commitment to authenticity and directness in their songwriting. Jack Cochrane's vocals and lyrics are more accessible, shedding the poetic fire blanket that might have veiled their previous works. This shift allows the listener to connect with the songs on a more immediate level, making the album a relatable and enjoyable experience.
The opening track, "Gloria," sets the pace with its high-BPM indie anthem, introducing the jangling guitars and emotive vocals that become the sonic backdrop of "Millennials." The infectious energy of this track seems to have inspired the band to write a collection of songs that follow suit. Even tracks like 'NPC,' which nods to their previous album 'Burn The Empire,' are infused with indie-pop ad-libs and powerful basslines, adding a contemporary twist.
The album is a nostalgic journey through the early 21st Century urban landscape, both in its musical references and the visuals on the album artwork. The inclusion of a Gameboy, Nokia 3310, and an iPod Classic on the cover serves as a nod to the past while encapsulating what it means to be millennials.
What sets "Millennials" apart is the band's newfound ability to shape their own future. The decision to establish their independent label, Happy Artist, reflects a commitment to prioritizing artists' needs over constant releases. This approach is not only evident in the album's creation but also in how they connect with their fans, offering tickets to album release shows through Discord.
The album's fast-paced nature, influenced by their experiences on the road, promises an exciting live performance. The songs are short and sharp, perfectly suited for creating an energetic atmosphere at their shows. The band's desire to bring people together without over-analyzing everything adds a genuine and laid-back touch to their live performances.
In conclusion, "Millennials" marks a significant chapter in The Snuts' career. With a sound that feels both timeless and contemporary, the album showcases their evolution as musicians and their newfound confidence in navigating the music industry independently. It's a cool, refreshing record that not only pleases longtime fans but also invites new listeners into The Snuts' world.
