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Bradley Simpson’s Always Like This: A Gritty Indie Anthem of Heartache and Hope

Bradley Simpson’s “Always Like This” is the kind of song that effortlessly bridges raw emotion with gritty indie rock energy. From the moment the first verse kicks in, you’re immediately drawn into Simpson’s world—a place where sleepless nights and unanswered questions haunt him, but with a bit of hope simmering just beneath the surface. Lyrically, it’s honest and direct, but there’s a complexity to the feelings he’s navigating. He’s sitting there, pulling petals off roses and wondering where she goes at night—a moment we’ve all experienced in some form.

Simpson himself has described this track as the “sister song” to “Cry At The Moon,” and you can hear the family resemblance. Produced by BOOTS and Anthony Wells, “Always Like This” leans heavily into a UK indie rock sound, with all the sharp edges and haunting echoes you’d expect from a band like Arctic Monkeys. The electric guitar solo, layered with steady, almost relentless drums, pulls you deeper into the song’s intensity, creating a sense of urgency that matches the emotions at play.

Yet, it’s not all bleak. There’s a subtle but noticeable shift in the refrain—”It won’t always be like this”—where Bradley acknowledges that while he’s in the thick of it now, this storm will eventually pass. It’s this balance of introspection and cautious optimism that makes the song feel so grounded in reality, and why it’s bound to resonate with fans who appreciate when their music hits on a deeper level.

“Always Like This” may find Bradley Simpson wondering where things went wrong, but he’s turned his heartache into something beautifully anthemic, reminding us that the best songs often come from the hardest experiences.

Author

  • Keyali is the Founder, Creative Director, and lead photographer of Next Wave Magazine, an independent Colorado-based music publication dedicated to covering emerging and independent artists. Since launching the magazine in college, she has built relationships with major PR teams, covered festivals including Coachella, and photographed and interviewed artists such as Ruel, Corbyn Besson, The Aces, Benson Boone, Bradley Simpson, and Tenroc. Her concert photography is also published under her personal brand, feelslikehxme. When she's not in a photo pit, Keyali runs Pink Panic Club, a Y2K-inspired lifestyle brand, and keeps a close eye on the business side of the music industry — from artist management to label strategy.

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Keyali Mikaela

Keyali is the Founder, Creative Director, and lead photographer of Next Wave Magazine, an independent Colorado-based music publication dedicated to covering emerging and independent artists. Since launching the magazine in college, she has built relationships with major PR teams, covered festivals including Coachella, and photographed and interviewed artists such as Ruel, Corbyn Besson, The Aces, Benson Boone, Bradley Simpson, and Tenroc. Her concert photography is also published under her personal brand, feelslikehxme. When she's not in a photo pit, Keyali runs Pink Panic Club, a Y2K-inspired lifestyle brand, and keeps a close eye on the business side of the music industry — from artist management to label strategy.

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