New Releases

Jack Avery Hits a New Solo Stride with “Please Don’t Go”

Jack Avery is back—and he’s clearly not here to play it safe. On his latest solo release, “Please Don’t Go,” the former Why Don’t We member taps into a moody, R&B-tinged pop sound that feels like the perfect next step in his evolution. It’s emotional, intense, and honestly kind of addictive.

The track wastes no time getting dramatic. That opening chorus? Straight-up cinematic. It drops you right into the chaos of a messy relationship with a sound that’s dark, polished, and way too relatable. The repeated “please don’t go” hits like a last-ditch text you regret sending but meant every word of.

Jack’s vocals are front and center throughout, gliding from soft and vulnerable to sharp and fed-up. “Build me up then tear me down / I can feel the devil creepin’ all around” isn’t just a bar—it’s the kind of lyric that sticks. And when he sings “I can see the light in your eyes when I’m leavin’”? Ouch. That’s cold. But real.

The production leans into the emotional tension too. The verses are chill but tense, while the chorus blows up like an internal monologue you’ve been bottling up for way too long. There’s just enough edge to keep it interesting, without overpowering the emotion.

What makes “Please Don’t Go” work so well is how natural it feels for Jack. He’s not chasing trends—he’s finding his own space in the post-boyband pop world, and honestly, it suits him. The song balances heartbreak and self-awareness in a way that feels fresh, but not overdone.

If this is a preview of what’s to come from Jack Avery, he’s definitely one to watch. He’s stepping into his solo era with clarity, confidence, and just the right amount of chaos.

Author

  • Keyali is the Founder, Creative Director, and lead photographer of Next Wave Magazine, an independent Colorado-based music publication dedicated to covering emerging and independent artists. Since launching the magazine in college, she has built relationships with major PR teams, covered festivals including Coachella, and photographed and interviewed artists such as Ruel, Corbyn Besson, The Aces, Benson Boone, Bradley Simpson, and Tenroc. Her concert photography is also published under her personal brand, feelslikehxme. When she's not in a photo pit, Keyali runs Pink Panic Club, a Y2K-inspired lifestyle brand, and keeps a close eye on the business side of the music industry — from artist management to label strategy.

Unknown's avatar

Keyali Mikaela

Keyali is the Founder, Creative Director, and lead photographer of Next Wave Magazine, an independent Colorado-based music publication dedicated to covering emerging and independent artists. Since launching the magazine in college, she has built relationships with major PR teams, covered festivals including Coachella, and photographed and interviewed artists such as Ruel, Corbyn Besson, The Aces, Benson Boone, Bradley Simpson, and Tenroc. Her concert photography is also published under her personal brand, feelslikehxme. When she's not in a photo pit, Keyali runs Pink Panic Club, a Y2K-inspired lifestyle brand, and keeps a close eye on the business side of the music industry — from artist management to label strategy.

Discover more from Next Wave Magazine

Subscribe now to keep reading and get access to the full archive.

Continue reading